Keywords
Sports; Economics; Weather; College Football; Concesssions Revenue; United States
Abstract
Previous literature finds that weather affects consumer behavior, though these findings are conflicting among sports fans. While there have been some studies into weather’s effects on attendance, there has not yet been research into its effects on concessions revenue. This is a topic of interest as adverse weather is increasingly prevalent in consumers’ lives, and learning more about their behavior in response to adverse weather is becoming more important. I performed a fixed effects panel data regression, using weather data sourced from the NOAA and sports and population data sourced from various locations. I did not find significant results for weather against concessions revenue at the 95% confidence level. I then tested some alternative methods for robustness and discussed why the results may be insignificant.
Thesis Completion Year
2026
Thesis Completion Semester
Spring
Thesis Chair
Brook, Stacey
College
College of Business
Department
Economics
Thesis Discipline
Economics
Language
English
Access Status
Open Access
Length of Campus Access
None
Campus Location
Orlando (Main) Campus
STARS Citation
Eiermann, Luke V., "An Analysis of How Adverse Weather Conditions Impact Concessions Revenue at Live College Sporting Events" (2026). Honors Undergraduate Theses. 629.
https://stars.library.ucf.edu/hut2024/629
MS Word version of thesis
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