Keywords

Broadcasting, Communication, English, Sports, Technology

Abstract

This project analyzes how sports broadcasting has evolved amid major technological, economic, and legal shifts. It examines the rise of streaming platforms, the fragmentation of viewing options, and the financial pressures reshaping production models and regional networks. This study was done by conducting interviews with individuals who are directly involved in the industry and have insight into the changing landscape. The study highlights how new technologies (such as enhanced visuals to emerging tools like AI and VR) continue to transform the fan experience. Despite rapid change, the enduring appeal of live sports remains central. Together, these factors reveal how broadcasting’s transformation is reshaping fan engagement and signaling future industry directions.

Thesis Completion Year

2026

Thesis Completion Semester

Spring

Thesis Chair

Kinnally, William

College

College of Arts and Humanities

Department

English

Thesis Discipline

Communication and Media

Language

English

Access Status

Campus Access

Length of Campus Access

5 years

Campus Location

Orlando (Main) Campus

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Available for download on Thursday, May 15, 2031

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Accessibility Statement

This item was created or digitized prior to April 24, 2027, or is a reproduction of legacy media created before that date. It is preserved in its original, unmodified state specifically for research, reference, or historical recordkeeping. In accordance with the ADA Title II Final Rule, the University Libraries provides accessible versions of archival materials upon request. To request an accommodation for this item, please submit an accessibility request form.

Rights Statement

In Copyright