Parallel Session 35, Event and Festival Design Track: Corporate Social Responsibility and Its Impact on Employee Organizational Identification and Organizational Commitment: A Perspective of Chinese Brand Hotel Employees

Classroom 207

The purpose of this study is to explore the impact of hotel CSR on employees' attitude,behavior and the relationship between employees and corporation. Based on the perception of employees, this paper studies the CSR performance and its impact on organizational commitment and organizational commitment.Through the text analysis of domestic and international hotel group CSR report, to explore the characteristics of hotel CSR which is different from general enterprises. Try to develop hotel CSR perception measurement scale, construct employees perception model of hotel CSR and then establish the relationship model between CSR perception and organizational identification (OI), organizational commitment (OC).Through the model test and analysis, the findings of the study show that the perception of hotel CSR including five dimensions respectively: enterprise development responsibility (F1), market development responsibility(F2), employee development responsibility (F3), environmental protection responsibility (F4) and social development responsibility (F5). Among five factors, F1,F2,F3 and F4 has a significant positive effect on OI; F2,F3,F3 and F5 have a significant positive effect on OC; OI has a significant positive impact on OC. The results show that hotels actively carry out CSR activities to enhance employees' sense of belonging and identity to the organization, and then employees establish a good psychological contract with the organization to form a competitive advantage and improve the performance of the enterprise.