Description
After the study of testing determinants of risk tolerance affecting information sharing, this study was conducted as a second step to actually develop the scale for risk tolerance. Firstly, this study followed qualitative steps, such as in-depth interview and focus group, to capture how public describes the situation when they are tolerating the risk, when they knew what the recommended behavior is to relieve the risk. Secondly, this study collected 1000 U.S. public sample for the survey questionnaire that are the items generated from the qualitative steps.
DOI
10.30658/icrcc.2019.5
Recommended Citation
Jun, H., & Jin, Y. (2019). Health risk tolerance as a key determinant of (un)willingness to behavior change: conceptualization and scale development. Proceedings of the International Crisis and Risk Communication Conference, Volume 2 (pp. 18-19). Orlando Fl: Nicholson School of Communication and Media. https://doi.org/10.30658/icrcc.2019.5
Included in
Health Communication Commons, Other Communication Commons, Other Public Health Commons, Other Statistics and Probability Commons, Patient Safety Commons
Health Risk Tolerance as A Key Determinant of (Un)willingness to Behavior Change: Conceptualization and Scale Development
After the study of testing determinants of risk tolerance affecting information sharing, this study was conducted as a second step to actually develop the scale for risk tolerance. Firstly, this study followed qualitative steps, such as in-depth interview and focus group, to capture how public describes the situation when they are tolerating the risk, when they knew what the recommended behavior is to relieve the risk. Secondly, this study collected 1000 U.S. public sample for the survey questionnaire that are the items generated from the qualitative steps.
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