Journal of Themed Experience and Attractions Studies (JTEAS) is the first scholarly journal dedicated to research, scholarship and pedagogy in the academic disciplines relevant to the planning, design, operation, and analysis of themed experience and attractions. The Journal is supported by an international editorial board comprised of leading themed experience and attractions scholars. It is produced as a result of a collaboration between the Themed Experience and Attractions Academic Society (TEAAS), Ryerson University and the University of Central Florida. JTEAS is a peer-reviewed, open access publication. All content is freely available without charge to the user or institution.