Keywords
communication, public administration, UCF, University of Central Florida, Staci Zavattaro,Tom Hope, Jamie Floer, Brian Schulte, COHPA
Subjects
UCF, School of Public Administration - PAD6705, Public Sector Communication. Final Communications Guide - Panel Discussion.
Abstract
Moderator: Staci M. Zavattaro, Ph.D
Panel Participants:
- Tom Hope, Assistant VP for Communications and Marketing, UCF
- Jamie Floer, Public Relations/Outreach Specialist, Orange County Utilities Dept
- Brian Schulte, Marketing Manager, Edyth Bush Institute for Philanthropy & Nonprofit Leadership
Abstract:
As society has evolved, so have preferred communications, people today prefer to send a text message versus making a call or talking in person. Everywhere we go technology has a great impact on today’s society. These technological advances have affected everything we do, including how we read, interpret, and disseminate information. More than ever, media literacy has become an important part of everyday life. It impacts how we access, analyze, evaluate, and create media. Furthermore, it builds an understanding of how media messages shape our culture and society by developing critical thinking skills around all types of media. How is communications and marketing advancing and accommodating to the concept of media literacy in the public and nonprofit sectors? With all the outlets and technology available now days to the public, this panel will explore how marketing and communications teams are advancing and accommodating media literacy in the public and nonprofit sectors.
Date Created
Spring 4-3-2018
Semester
Spring
Type
Guide
College
College of Health and Public Affairs
Unit
School of Public Administration
Recommended Citation
Abraham, M., & Weinstein, L. (2017). Make Your Next Panel Discussion More Compelling. Retrieved February 07, 2018, from https://www.gsb.stanford.edu/insights/make-your-next-panel-discussion-more-compellig. Arneill, A. (2004). Dillian Waldron: Behind the Scenes of the Panel Discussion on Global Perspectives on Diversity Management. Human Resource Planning, 27(2), 57-58. Bonk, K., Tynes, E., Griggs, H., & Bonk, K. (1999). The Jossey-Bass guide to strategic communications for nonprofits : a step-by-step guide to working with the media to generate publicity, enhance fundraising, build membership, change public policy, handle crises, and more. San Francisco, Calif. : Jossey-Bass, c1999. Calista, D. and Melitski, J. (2007). E-Government and E-Governance: Converging Constructs of Public Sector Information and Communications Technologies. Public Administration Quarterly. 31(1/2):87-120. Composition and Communication: Two Approaches: Panel Discussion No. 2. (1955). College Composition and Communication, (3), 161. doi:10.2307/354337. Gallagher, P. (2012). Nonprofit panelists criticize government over-reach. Fairfield County Business Journal, 48(6), 5. Nonprofit Organizations. (1998). Nieman Reports, 52(3), 40. Panel addresses nonprofit issues. (2011). Westchester County Business Journal, 47(10), 55. Peter Dobkin Hall, a., Michael O'Neill, a., Diane Vinokur-Kaplan, a., Dennis R. Young, a., & Frederick S. Lane, a. (2001). Panel Discussion: Where You Stand Depends on Where You Sit: The Implications of Organizational Location for University-Based Programs in Nonprofit Management. Public Performance & Management Review, (1), 74. doi:10.2307/3381170. Stratton, T. t. (2016). FROM THE DESK OF CREATIVE AFFAIRS. Dramatist, 18(6), 71.
Included in
Communication Technology and New Media Commons, Critical and Cultural Studies Commons, Mass Communication Commons, Other Communication Commons, Public Relations and Advertising Commons, Social Media Commons, Speech and Rhetorical Studies Commons
Description
Schedule of event: April 3rd, 2018
6:30-7:00 p.m.: Moderated Panel
7:00-7:30 p.m.: Audience Q&A
Location: UCF, Classroom Building I - Room 107