Abstract
What inspires someone to visit a winery? And why do they go back? Three professors from the Rosen College of Hospitality Management have been considering these questions with a particular focus on the world-renowned winery, Marques de Riscal, in Spain. Dr. Robin Beck, Dr. Diego Bufquin, and Dr. Jeon-Yeol Park examined customer revisit intentions, previous visits, motivation to visit, customer satisfaction levels, and the geographic proximity of a destination to their home.
Original Article
Back, R, Bufquin, D and Park, J (2018): Why do They Come Back? The Effects of Winery Tourists' Motivations and Satisfaction on the Number of Visits and Revisit Intentions. International Journal of Hospitality & Tourism Administration, https://doi.org/10.1080/15256480.2018.1511499.
Recommended Citation
Back, Robin M.; Bufquin, Diego; and Park, Jeong-Yeol
(2019)
"The Wine Tourist: Motivations, Satisfaction and Behavioral Outcomes,"
Rosen Research Review: Vol. 1:
Iss.
1, Article 2.
Available at:
https://stars.library.ucf.edu/rosen-research-review/vol1/iss1/2
Included in
Accessibility Statement
This item was created or digitized prior to April 24, 2026, or is a reproduction of legacy media created before that date. It is preserved in its original, unmodified state specifically for research, reference, or historical recordkeeping. In accordance with the ADA Title II Final Rule, the University Libraries provides accessible versions of archival materials upon request. To request an accommodation for this item, please submit an accessibility request form.
