What inspires someone to visit a winery? And why do they go back? Three professors from the Rosen College of Hospitality Management have been considering these questions with a particular focus on the world-renowned winery, Marques de Riscal, in Spain. Dr. Robin Beck, Dr. Diego Bufquin, and Dr. Jeon-Yeol Park examined customer revisit intentions, previous visits, motivation to visit, customer satisfaction levels, and the geographic proximity of a destination to their home.
Back, Robin M.; Bufquin, Diego; and Park, Jeong-Yeol
"The Wine Tourist: Motivations, Satisfaction and Behavioral Outcomes,"
Rosen Research Review: Vol. 1
, Article 2.
Available at: https://stars.library.ucf.edu/rosen-research-review/vol1/iss1/2