What inspires someone to visit a winery? And why do they go back? Three professors from the Rosen College of Hospitality Management have been considering these questions with a particular focus on the world-renowned winery, Marques de Riscal, in Spain. Dr. Robin Beck, Dr. Diego Bufquin, and Dr. Jeon-Yeol Park examined customer revisit intentions, previous visits, motivation to visit, customer satisfaction levels, and the geographic proximity of a destination to their home.

Original Article

Back, R, Bufquin, D and Park, J (2018): Why do They Come Back? The Effects of Winery Tourists' Motivations and Satisfaction on the Number of Visits and Revisit Intentions. International Journal of Hospitality & Tourism Administration, https://doi.org/10.1080/15256480.2018.1511499.