Country image, how an entire country is perceived by potential tourists, and the more specific destination image are important concepts in tourism marketing. They have a profound impact on a person's intent to travel to a particular destination. Suja Chaulagain, Jessica Wiitala and Xiaoxiao Fu of Rosen College of Hospitality Management have used the example of Cuba to examine the impact of country image and destination image on U.S. tourists' travel intentions. Their work provides guidance for Cuba's tourist marketing industry for attracting more tourists from the United States.
Chaulagain, S., Wiitala, J., Fu, X. (2019). The impact of country image and destination image on US tourists' travel intention, Journal of Destination Marketing and Management, 12, pp. 1-11. https://doi.org/10.1016/j.jdmm.2019.01.005.
Chaulagain, Suja; Wiitala, Jessica; and Fu, Xiaoxiao
"Improving Country and Destination Image Can Bring More American Tourists to Cuba,"
Rosen Research Review: Vol. 1:
2, Article 12.
Available at: https://stars.library.ucf.edu/rosen-research-review/vol1/iss2/12