Many hotels are catering for mobile-centric travelers by offering technologies such as mobile apps, virtual reality, social media, and online communities. Dr. Tingting Zhang, Assistant Professor at UCF Rosen College of Hospitality Management, and her collaborators break new ground with their investigation into the attitudes and behavioral intentions of business travelers versus leisure travelers, when adopting mobile technologies for hotel services. The researchers have extended the technology acceptance model (TAM) to provide a framework for understanding consumers’ adoption behaviors of mobile technology for the hospitality industry.

Original Article

Tingting Zhang, Soobin Seo & Jee Ahe Ahn (2019). Why hotel guests go mobile? Examining motives of business and leisure travelers, Journal of Hospitality Marketing & Management, 28(5), 621-644. Available at: https://doi.org/10.1080/19368623.2019.1539936