Historically, the hospitality industry has been slow to adopt green innovations and technologies. However, as the marketability and cost-saving benefits of green technology become ever more apparent, organizations are now more motivated to investigate ways to speedily and affordably implement sustainable tech. Dr. Cynthia Mejia from UCF Rosen College of Hospitality Management looked at the primary mechanisms that influence the implementation and use of green technologies in the hospitality industry.

Original Article

Mejia, C. (2018): Influencing green technology use behavior in the hospitality industry and the role of the “green champion”, Journal of Hospitality Marketing & Management, 28(5), 538-557. Available at: https://www.tandfonline.com/doi/full/10.10 80/19368623.2019.1539935.