Many Americans enjoy dining out, but nutritional information is not always easily accessible or available in restaurants. Smartphone apps could be a convenient and innovative way to access nutritional information about restaurant products. UCF Rosen College of Hospitality Management researchers Dr. Bendegul Okumus and Dr. Ahmet Bulent Ozturk, investigated what psychological factors influence our intentions to use smartphone diet apps. Their research showed that social influence has the most significant influence on intentions to use diet apps, followed by several other important psychological factors. The findings of Dr. Okumus and Dr. Ozturk have practical implications to inform diet app development to increase users’ access to nutritional information.

Original Article

Okumus, B., Ali, F., Bilgihan, A., & Ozturk, A. B. (2018). Psychological factors influencing customers’ acceptance of smartphone diet apps when ordering food at restaurants. International Journal of Hospitality Management, 72, 67-77. https://doi.org/10.1016/j.ijhm.2018.01.001