Timeshare became a vacation growth phenomenon during the 1970s and continues to thrive to this day. Many of the largest hospitality brands widened their horizons from traditional lodging and rose to the challenge of satisfying the demand for ‘vacation ownership’. Has it all been a happy holiday for those companies? Dr. Amy M. Gregory from UCF Rosen College of Hospitality Management and her collaborators have provided a robust insight into this particular diversification.

Original Article

Penela, D. C. d. A., Morais, A. I. and Gregory, A. M. (2019). Is timeshare good for firm value and profitability? Evidence from segment reporting. International Journal of Contemporary Hospitality Management, 31(8), 3231-3248. Available at: https://doi.org/10.1108/IJCHM-07-2018-0557