According to the US Department of Agriculture, Americans now spend more on food away from home than at home. Perhaps unsurprisingly, therefore, more and more would-be food entrepreneurs want to enter the restaurant market. Raising finance can be a problem but crowdfunding provides a new route for people to realize their dreams. UCF Rosen College of Hospitality Management’s Assistant Professors of Hospitality Services Mehmet Altin and Dipendra Singh, and Ph.D. candidate Gabriela Lelo de Larrea, are among the first to conduct empirical research to discover what determines crowdfunding success in start-up restaurants.

Original Article

Lelo de Larrea, G., Altin, M., Singh, D. (2019). Determinants of success of restaurant crowdfunding. International Journal of Hospitality Management, Vol. 78, 150-158. https://doi.org/10.1016/j.ijhm.2018.10.003