Facial recognition technology and biometrics are fast growing areas of artificial intelligence. In this article we look at an innovative study by Rosen College Associate Professor, Dr. Tingting Zhang and her collaborators. Their research reveals how perceived security, privacy and trust, as well as previous experience, are key to encouraging hotel users to adopt the technology at the check-in de
Feng Zeng Xu, Yun Zhang, Tingting Zhang & Jing Wang (2021) Facial recognition check-in services at hotels, Journal of Hospitality Marketing & Management, 30:3,373-393, https://doi.org/10.1080/19368623.2020.1813670.
Zhang, Tingting (Christina)
"On the Face of It: The Use of Facial Recognition Check-in Technology,"
Rosen Research Review: Vol. 2:
3, Article 11.
Available at: https://stars.library.ucf.edu/rosen-research-review/vol2/iss3/11