The hotel industry faces multiple pressures and effective profit maximization can make or break a hotel. Revenue management (RM) is a key tool in a responsible hotel manager’s arsenal. But not all hotels have the skills or resources to implement this process effectively inhouse. Dr. Mehmet Altin of UCF Rosen College of Hospitality Management, applies a resource-based view (RBV) to understand how hotel decision makers approach RM: do they invest in internal development or outsource the RM function?

Original Article

Altin, M., 2019. Does resource-based view explain outsourcing intention: Revenue management perspective. Tourism Economics, 27(2),292-306. https://doi.org/10.1177/1354816619891318.