When you’re suddenly forced to close 1,800 restaurant dining rooms without any certainty of being able to reopen them any time soon, you need to act decisively and prioritize if you plan to be around for a grand reopening. For Darden Restaurants and their market-leading US brands, those priorities during lockdown were ‘look after the people – look after the cash!’ Dr. Elizabeth Yost, Dr. Murat Kizildag and Dr. Jorge Ridderstaat of UCF Rosen College of Hospitality Management investigate the company’s achievement.
Yost, E., Kizildag, M. and Ridderstaat, J., 2021. Financial recovery strategies for restaurants during COVID-19: Evidence from the US restaurant industry. Journal of Hospitality and Tourism Management, 47, pp.408-412. https://doi.org/10.1016/j.jhtm.2021.04.012.
Yost, Elizabeth; Kizildag, Murat; and Ridderstaat, Jorge
"Restaurants Post COVID-19,"
Rosen Research Review: Vol. 2:
3, Article 4.
Available at: https://stars.library.ucf.edu/rosen-research-review/vol2/iss3/4