The 1960s’ counterculture generation is coming of senior age. This is the generation who witnessed the Civil Rights Movement, protested against the Vietnam War, and went to Woodstock. What they expect in retirement is radically different from their parents. So what are the factors that affect whether or not they choose to move into senior living communities? In one of the first studies of its kind, UCF Rosen College of Hospitality Management’s Dr. Suja Chaulagain, Dr. Abraham Pizam, Dr. Youcheng Wang and Dr. Denver Severt look at the motivational factors that influence seniors’ decision-making.

Original Article

Chaulagain, S., Pizam, A., Wang, Y., Severt, D., Oetjen, R. (2021). Factors affecting seniors’ decision to relocate to senior living communities. International Journal of Hospitality Management 95 https://doi.org/10.1016/j.ijhm.2021.102920.