Space tourism regularly receives media coverage, but so far, there has been little research around public opinions towards space travel. Dr. Asli D.A. Tasci, Dr. Alan Fyall and Dr. Xiaoxiao Fu from UCF Rosen College of Hospitality Management used the Social Representations Theory to investigate public attitudes to space travel and uncover how and why these attitudes are formed. They discovered that commercial space organizations have a strong influence on public opinion, which can be further enhanced if they incorporate more scientific knowledge and evidence.

Original Article

Tasci, A.D.A., Fyall, A., Fu, X. (2021). Social representations of space travel: Modeling the antecedents and outcomes. International Journal of Tourism Research. 2021 (23), 611-635. https://doi.org/10.1002/jtr.2430.