Abstract
Whether they depict the rugged landscape of the American West or the seductive charm of a South Asian beach, photographs and their accompanying text are powerful drivers of tourism demand. But what lies behind our response to such tourism tropes? Rosen College researchers have produced a new study which reappraises destination marketing through a gender-based lens. Led by Dr. Tingting Zhang, the study has developed and validated a cross-cultural scale to determine ‘destination gender’, or whether a location should be thought of as having masculine or feminine gender traits and appeal.
Original Article
Pan, L, Lu,L, Zhang, T, (2021). Destination gender: scale development and cross-cultural validation. Tourism Management, Volume 83 doi.org/10.1016/j.tourman.2020.104225
Recommended Citation
Zhang, Tingting
(2022)
"Developing a Scale to Measure Destination Gender,"
Rosen Research Review: Vol. 3:
Iss.
1, Article 1.
Available at:
https://stars.library.ucf.edu/rosen-research-review/vol3/iss1/1
Included in
Feminist, Gender, and Sexuality Studies Commons, Hospitality Administration and Management Commons, Tourism and Travel Commons
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