Tourism research is encouraging a shift in marketing towards promoting experiences, but for those experiences to translate into returning visits and word of mouth sharing, they need to be memorable. But what makes an experience memorable? To answer this, Dr. Wei Wei, from UCF Rosen College of Hospitality has, together with collaborators, created and tested a model for experiential memorability in domestic and outbound tourists with one of the world’s biggest tourism markets

Original Article

Ye S., Wei W., Wen J., Ying T., Tan X. (2021). Creating Memorable Experience in Rural Tourism: A Comparison between Domestic and Outbound Tourists. Journal of Travel Research, 60(7). 1527-1542. doi:10.1177/0047287520951641