Abstract
What’s better than simply drinking wine in a vineyard? Maybe a beautiful destination where the whole family can enjoy a day together, tasting wine, enjoying a variety of activities, and watching the kids play. Dr. Robin Back at the UCF Rosen College of Hospitality Management and his collaborators have examined a case example that presents a new business model for wine tourism—micro-clustering with diverse forms of ownership on two adjacent wine farms. The team reveals how a single South African agribusiness achieved success, and raises the possibility of other similar businesses doing the same.
Original Article
Back, R. M., Lowry, L. L., & Higgins, L. M. (2021) Exploring a wine farm micro-cluster: A novel business model of diversified ownership. Journal of Vacation Marketing, 27 (1), 103–116.
Recommended Citation
Back, Robin
(2022)
"Micro-Clustering: Bringing Innovation to Agritourism,"
Rosen Research Review: Vol. 3:
Iss.
1, Article 6.
Available at:
https://stars.library.ucf.edu/rosen-research-review/vol3/iss1/6
Included in
Hospitality Administration and Management Commons, Tourism and Travel Commons, Viticulture and Oenology Commons
Accessibility Statement
This item was created or digitized prior to April 24, 2027, or is a reproduction of legacy media created before that date. It is preserved in its original, unmodified state specifically for research, reference, or historical recordkeeping. In accordance with the ADA Title II Final Rule, the University Libraries provides accessible versions of archival materials upon request. To request an accommodation for this item, please submit an accessibility request form.
