Volume 5, Issue 1 (2026) Spring 2026
The Pleasure Principle: Why Enjoyment May Be The Missing Link in AI Adoption
Arthur Huang, Ahmet Bulent Ozturk, Tingting Zhang, Efren de la Mora Velasco, and Adam Haney
Boarding by Biometrics: How Smart Technology is Reshaping Passenger Experience
Xiaoting Chi, Frank Badu-Baiden, Seongseop (Sam) Kim, Junwei Cao, Elena-Nicoleta Untaru, Heekyoung Jung, and Heesup Han
Sky-High Expectations: How Drones and Emotions are Reshaping Food Delivery in Africa
Frank Badu-Baiden, Weisheng Chiu, Eudora Hagan, and Victor Anderson Hodibert
Putting Humanity First In Service Robotics: For me, robotics is about giving hospitality teams the breathing room to care more deeply for people.
Manuel Rivera and Cynthia Mejia
When Customers Collide Online: The Hidden Power of Approval in Digital Service Failures
Wei Wei, Lu Zhang, Bobbie Rathjens, and Sean McGinley
Level Up Your Stay: How Energy-Saving Games Are Changing Green Hotel Loyalty
Aili Wu, Juhee Kang, David J. Kwun, and Wei Wei
Intelligence Unleashed: How Generative AI is Rewriting The Rules of Tourism Education and Research
Tarik Dogru, Nathana Line, Lydia Hanks, Fulya Acikgoz, Je'anna Abbott, Selim Bakir, Adiyukh Berbekova, Anil Bilgihan, Ali Iskender, Murat Kizildag, and Minwood Lee
Paws and Persuasion: How Dog Influencers Shape Hotel Booking Decisions
Wei Wei, Lu Zhang, Tianyu Ying, and Yanyan Zheng
Reviews that Reveal Return: How Autonomous Vehicles are Changing the Way We Arrive
Jeong-Yeol Park, Wookjae Heo, Jongwon Lee, and Shinyong Jung
When Robots Say Sorry: Emotions, Apologies, and the Future of Service Recovery
Ruby Hong Ngoc Nguyen, Ngoc Tran Nguyen, and Murat Hancer
Co-Working with Machines: How Service Robots Shape Frontline Employee Experiences and Well-Being
Cynthia Mejia, Hannah A. Crandell, Emily Broker, and Mindy Shoss
Check-In With A Chatbot: How Robots are Redefining the Smart Hotel Experience
Jiaxin Sylvia Wang and Xiaoxiao Fu
