Keywords
hospitality, radio frequency identification (RFID), technology adoption
Abstract
The purpose of this study was to explore the influence of technological, organizational, and environmental factors on the hospitality operators' adoption of radio frequency identification (RFID) technology. Based on a sample of 125 technology decision makers at major hospitality corporations in the US, the results of the study indicated that except stakeholder pressure, all of the technological, organizational, and environmental factors had significant impact on hospitality operators' intention to adopt RFID technology. By identifying the factors affecting hospitality operators' RFID technology adoption decisions, technology vendors could design appropriate marketing strategies to reach potential adopters and they could educate these adopters better on the benefits of RFID technologies in order to increase the usage of these technologies in the hospitality industry.
Publication Date
11-1-2012
Original Citation
Ozturk, B. A., Palakurthi, R., Hancer, M. (2012). Organizational level RFID technology adoption in the hospitality industry. Tourism Analysis, 17(5), 629-642.
DOI
10.3727/108354212X13485873913967
Number of Pages
629-642
Document Type
Paper
Language
English
Source Title
Tourism Analysis
Volume
17
Issue
5
Copyright Status
Publisher retained
Publication Version
Publisher's version
Copyright Date
2012
College
Rosen College of Hospitality Management
Location
Rosen College of Hospitality Management
STARS Citation
Ozturk, Ahmet; Palakurthi, Radesh; and Hancer, Murat, "Organizational-Level RFID Technology Adoption in the Hospitality Industry" (2012). Rosen Faculty Scholarship and Creative Works. 128.
https://stars.library.ucf.edu/rosenscholar/128