Effects of source attractiveness, argument quality and issue relevance on message processing and persuasion

Keywords

Advertising -- Psychological aspects, Persuasion (Psychology)

Notes

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Graduation Date

Spring 2002

Advisor

Pryor, Burt

Degree

Master of Arts (M.A.)

College

College of Arts and Sciences

Department

Communication

Format

Print

Language

English

Length of Campus-only Access

None

Access Status

Masters Thesis (Open Access)

Subjects

Arts and Sciences -- Dissertations, Academic; Dissertations, Academic -- Arts and Sciences

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