A descriptive study of marketing strategies used by the nine Florida State Universities
Abstract
A two-year study was conducted to identify any written marketing plan, marketing strategies and individuals responsible for marketing activities within each of the Florida state universities. Information was collected and reviewed from university officials in the Florida State University System through either personal interviews or mail surveys. Secondary information in the literature and state university catalogs or fact books was also reviewed. None of the Florida state universities have a written marketing plan at this time; however, marketing activities are being accomplished at each of the state universities. Individuals engaged in marketing activities vary among the universities as to responsibilities and positions within the university. Marketing strategies are fragmented in most of the universities and are not consistent. Recommendations are also made in this study to correct some of the deficiencies.
Notes
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Graduation Date
1989
Semester
Fall
Advisor
Harrow, Thomas L.
Degree
Doctor of Education (Ed.D.)
College
College of Education
Department
Educational Services
Format
Pages
171 p.
Language
English
Length of Campus-only Access
None
Access Status
Doctoral Dissertation (Open Access)
Identifier
DP0026647
Subjects
Dissertations, Academic -- Education; Education -- Dissertations, Academic
STARS Citation
Carcoran, Patricia A., "A descriptive study of marketing strategies used by the nine Florida State Universities" (1989). Retrospective Theses and Dissertations. 4110.
https://stars.library.ucf.edu/rtd/4110
Accessibility Status
Searchable text