A descriptive study of marketing strategies used by the nine Florida State Universities
A two-year study was conducted to identify any written marketing plan, marketing strategies and individuals responsible for marketing activities within each of the Florida state universities. Information was collected and reviewed from university officials in the Florida State University System through either personal interviews or mail surveys. Secondary information in the literature and state university catalogs or fact books was also reviewed. None of the Florida state universities have a written marketing plan at this time; however, marketing activities are being accomplished at each of the state universities. Individuals engaged in marketing activities vary among the universities as to responsibilities and positions within the university. Marketing strategies are fragmented in most of the universities and are not consistent. Recommendations are also made in this study to correct some of the deficiencies.
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Harrow, Thomas L.
Doctor of Education (Ed.D.)
College of Education
Length of Campus-only Access
Doctoral Dissertation (Open Access)
Dissertations, Academic -- Education; Education -- Dissertations, Academic
Carcoran, Patricia A., "A descriptive study of marketing strategies used by the nine Florida State Universities" (1989). Retrospective Theses and Dissertations. 4110.