Church advertising : views on appropriateness by clergy and general public
Abstract
My interest in church advertising is long standing. During the time when I worked as a minister, I felt drawn to the use of advertising and the media as an essential part of my job. More recently, I have been deeply involved in planning advertising campaigns for special church functions. Much church advertising is conducted in an amateur way. Doing this research has enabled me to take a more objective look at church advertising and how it is perceived by both the public and the clergy. Since knowledge of the present position helps to give one a starting point, I feel that this investigation into attitudes concerning church advertising can help me and readers of this study to use advertising more effectively.
Notes
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Graduation Date
1989
Semester
Fall
Advisor
Smith, Ronald F.
Degree
Master of Arts (M.A.)
College
College of Arts and Sciences
Department
Communication
Format
Pages
72 p.
Language
English
Length of Campus-only Access
None
Access Status
Masters Thesis (Open Access)
Identifier
DP0026697
Subjects
Arts and Sciences -- Dissertations, Academic; Dissertations, Academic -- Arts and Sciences
STARS Citation
Henning, Volker Rudi, "Church advertising : views on appropriateness by clergy and general public" (1989). Retrospective Theses and Dissertations. 4149.
https://stars.library.ucf.edu/rtd/4149
Accessibility Status
Searchable text