Church advertising : views on appropriateness by clergy and general public
My interest in church advertising is long standing. During the time when I worked as a minister, I felt drawn to the use of advertising and the media as an essential part of my job. More recently, I have been deeply involved in planning advertising campaigns for special church functions. Much church advertising is conducted in an amateur way. Doing this research has enabled me to take a more objective look at church advertising and how it is perceived by both the public and the clergy. Since knowledge of the present position helps to give one a starting point, I feel that this investigation into attitudes concerning church advertising can help me and readers of this study to use advertising more effectively.
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Smith, Ronald F.
Master of Arts (M.A.)
College of Arts and Sciences
Length of Campus-only Access
Masters Thesis (Open Access)
Arts and Sciences -- Dissertations, Academic; Dissertations, Academic -- Arts and Sciences
Henning, Volker Rudi, "Church advertising : views on appropriateness by clergy and general public" (1989). Retrospective Theses and Dissertations. 4149.