Church advertising : views on appropriateness by clergy and general public
My interest in church advertising is long standing. During the time when I worked as a minister, I felt drawn to the use of advertising and the media as an essential part of my job. More recently, I have been deeply involved in planning advertising campaigns for special church functions. Much church advertising is conducted in an amateur way. Doing this research has enabled me to take a more objective look at church advertising and how it is perceived by both the public and the clergy. Since knowledge of the present position helps to give one a starting point, I feel that this investigation into attitudes concerning church advertising can help me and readers of this study to use advertising more effectively.
Smith, Ronald F.
Master of Arts (M.A.)
College of Arts and Sciences
Length of Campus-only Access
Masters Thesis (Open Access)
Arts and Sciences -- Dissertations, Academic; Dissertations, Academic -- Arts and Sciences
Henning, Volker Rudi, "Church advertising : views on appropriateness by clergy and general public" (1989). Retrospective Theses and Dissertations. 4149.