Abstract

The fear appeal is one of the most prevalent types of persuasion evident in society. A great percentage of advertising bases its success on "an appeal calculated to elicit anxiety on the part of the listener" (Miller, 1963, p. 117). Children have been reared on its admonitions. Nearly every American is by now familiar with the Surgeon General's Warning. The recent AIDS epidemic has prompted a highly consequential use of this appeal. If the effectuality of everyday fear persuasions can be left to chance, choice, or Mother Nature, this last lethal onslaught demands immediate attention from the communication community. An exac1 effective means of disseminating such information must be found.

Graduation Date

1988

Semester

Spring

Advisor

Pryor, Burt

Degree

Master of Arts (M.A.)

College

College of Arts and Sciences

Department

Communication

Format

PDF

Pages

53 p.

Language

English

Rights

Public Domain

Length of Campus-only Access

None

Access Status

Masters Thesis (Open Access)

Identifier

DP0023923

Subjects

Arts and Sciences -- Dissertations, Academic; Dissertations, Academic -- Arts and Sciences

Accessibility Status

Searchable text

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Included in

Communication Commons

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