Moderating thought : need for cognition versus relevance

Keywords

Cognition, Communication -- Psychological aspects, Persuasion (Psychology), Persuasion (Rhetoric), Relevance, Elaboration likelihood model

Notes

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Graduation Date

2004

Semester

Spring

Advisor

Butler, Jeff

Degree

Master of Arts (M.A.)

College

College of Arts and Sciences

Department

Communication

Format

Print

Pages

49 p.

Language

English

Length of Campus-only Access

None

Access Status

Masters Thesis (Open Access)

Identifier

LD1772.F96T45 2004 no.3

Subjects

Arts and Sciences -- Dissertations, Academic; Dissertations, Academic -- Arts and Sciences

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