Moderating thought : need for cognition versus relevance
Cognition, Communication -- Psychological aspects, Persuasion (Psychology), Persuasion (Rhetoric), Relevance, Elaboration likelihood model
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Master of Arts (M.A.)
College of Arts and Sciences
Length of Campus-only Access
Masters Thesis (Open Access)
LD1772.F96T45 2004 no.3
Arts and Sciences -- Dissertations, Academic; Dissertations, Academic -- Arts and Sciences
Kaplan, Susan J., "Moderating thought : need for cognition versus relevance" (2004). Retrospective Theses and Dissertations. 4565.