An Investigation of Effectiveness of Three Methods of Presentation of Celebrity Endorsers on Product Recall and Product Image in Print Advertising

Author

Christina. Mayers-Drumm, University of Central Florida

Keywords

Advertising, Endorsements in advertising, Product recall

Notes

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Graduation Date

1985

Semester

Fall

Advisor

Davis, Robert H.

Degree

Master of Arts (M.A.)

College

College of Arts and Sciences

Degree Program

Communication

Format

PDF

Language

English

Rights

Public Domain

Length of Campus-only Access

None

Access Status

Masters Thesis (Open Access)

Identifier

DP0016495

STARS Citation

Mayers-Drumm, Christina., "An Investigation of Effectiveness of Three Methods of Presentation of Celebrity Endorsers on Product Recall and Product Image in Print Advertising" (1985). Retrospective Theses and Dissertations. 4751.
https://stars.library.ucf.edu/rtd/4751

Contributor (Linked data)

Davis, Robert H. [VIAF]

Davis, Robert H. [LC]

Accessibility Status

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