Selling the Stereotype: Sexist, Ageist, and Racist Typecasting in Network Television Advertising in 1986
Sterotype (Psychology) in advertising, Television advertising
This item is only available in print in the UCF Libraries. If this is your thesis or dissertation, you can help us make it available online for use by researchers around the world by downloading and filling out the Internet Distribution Consent Agreement. You may also contact the project coordinator Kerri Bottorff for more information.
Smith, Ronald F.
Master of Arts (M.A.)
College of Arts and Sciences
Length of Campus-only Access
Masters Thesis (Open Access)
Becker, Helen S., "Selling the Stereotype: Sexist, Ageist, and Racist Typecasting in Network Television Advertising in 1986" (1987). Retrospective Theses and Dissertations. 5005.