Keywords
Advertising, Advertising Psychology, Logos (Symbols)
Notes
If this is your thesis or dissertation, and want to learn how to access it or for more information about readership statistics, contact us at STARS@ucf.edu
Graduation Date
1973
Advisor
O'Keefe, M. Timothy
Degree
Master of Arts (M.A.)
College
College of Social Sciences
Degree Program
Communication
Format
Pages
94 p.
Language
English
Rights
Public Domain
Length of Campus-only Access
None
Access Status
Masters Thesis (Open Access)
Identifier
DP0012242
Subjects
Advertising -- Psychological aspects, Logos (Symbols)
STARS Citation
Jack, Richard H., "Effects of Various Logotype Structures on Advertising Content Retention" (1973). Retrospective Theses and Dissertations. 58.
https://stars.library.ucf.edu/rtd/58
Contributor (Linked data)
O'Keefe, M. Timothy [LC]
Collection (Linked data)
Accessibility Status
Searchable text