Title
Winning The Market-Share Game
Abstract
Because the hotel industry is a mature business, hotel companies must work to hold or increase their market shares. But how can hotel operators tell whether they will be successful in prospecting for new customers? A survey of “chain loyalty” can hold the answer by helping to identify the most promising market segments and to indicate the most effective marketing strategies. © 1986, Sage Publications. All rights reserved.
Publication Date
1-1-1986
Publication Title
Cornell Hotel and Restaurant Administration Quarterly
Volume
27
Issue
3
Number of Pages
72-79
Document Type
Article
Personal Identifier
scopus
DOI Link
https://doi.org/10.1177/001088048602700315
Copyright Status
Unknown
Socpus ID
9744284180 (Scopus)
Source API URL
https://api.elsevier.com/content/abstract/scopus_id/9744284180
STARS Citation
Jarvis, Lance P. and Mayo, Edward J., "Winning The Market-Share Game" (1986). Scopus Export 1980s. 141.
https://stars.library.ucf.edu/scopus1980/141