Title

Winning The Market-Share Game

Abstract

Because the hotel industry is a mature business, hotel companies must work to hold or increase their market shares. But how can hotel operators tell whether they will be successful in prospecting for new customers? A survey of “chain loyalty” can hold the answer by helping to identify the most promising market segments and to indicate the most effective marketing strategies. © 1986, Sage Publications. All rights reserved.

Publication Date

1-1-1986

Publication Title

Cornell Hotel and Restaurant Administration Quarterly

Volume

27

Issue

3

Number of Pages

72-79

Document Type

Article

Personal Identifier

scopus

DOI Link

https://doi.org/10.1177/001088048602700315

Socpus ID

9744284180 (Scopus)

Source API URL

https://api.elsevier.com/content/abstract/scopus_id/9744284180

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