Title

Segmenting Local Residents By Their Attitudes, Interests, And Opinions Toward Tourism

Abstract

The present study was designed to assess and segment local residents with respect to their attitudes, interests, and opinions toward tourism. An analysis of AIO data from a mail survey of 415 Florida residents uncoveredfive clusters of differing degrees of attitudes toward the state's tourism efforts. A strong anti-tourism, anti-growth segment in the state seems to indicate that state government should devote a portion of the state's tourism promotion efforts toward enlightening the residents regarding the positive multiplier effects of tourism. Additionally, some recommendations are discussed that could encourage this effort. © 1988, Sage Publications. All rights reserved.

Publication Date

1-1-1988

Publication Title

Journal of Travel Research

Volume

27

Issue

2

Number of Pages

2-8

Document Type

Article

Personal Identifier

scopus

DOI Link

https://doi.org/10.1177/004728758802700201

Socpus ID

0024189056 (Scopus)

Source API URL

https://api.elsevier.com/content/abstract/scopus_id/0024189056

This document is currently not available here.

Share

COinS