Title
Segmenting Local Residents By Their Attitudes, Interests, And Opinions Toward Tourism
Abstract
The present study was designed to assess and segment local residents with respect to their attitudes, interests, and opinions toward tourism. An analysis of AIO data from a mail survey of 415 Florida residents uncoveredfive clusters of differing degrees of attitudes toward the state's tourism efforts. A strong anti-tourism, anti-growth segment in the state seems to indicate that state government should devote a portion of the state's tourism promotion efforts toward enlightening the residents regarding the positive multiplier effects of tourism. Additionally, some recommendations are discussed that could encourage this effort. © 1988, Sage Publications. All rights reserved.
Publication Date
1-1-1988
Publication Title
Journal of Travel Research
Volume
27
Issue
2
Number of Pages
2-8
Document Type
Article
Personal Identifier
scopus
DOI Link
https://doi.org/10.1177/004728758802700201
Copyright Status
Unknown
Socpus ID
0024189056 (Scopus)
Source API URL
https://api.elsevier.com/content/abstract/scopus_id/0024189056
STARS Citation
Davis, Duane; Allen, Jeff; and Cosenza, Robert M., "Segmenting Local Residents By Their Attitudes, Interests, And Opinions Toward Tourism" (1988). Scopus Export 1980s. 244.
https://stars.library.ucf.edu/scopus1980/244