Title

Sales Management As An Entrepreneurial Activity

Abstract

Entrepreneurship has been the focus of much recent attention by academics and practitioners. The resurgence in interest has been driven, in part, by competitive pressures confronting American industry and, in part, by limitations in current management practice. The present paper examines the role of entrepreneurship in sales, drawing many parallels between entrepreneurship and the sales profession. © 1990 Taylor & Francis Group, LLC.

Publication Date

1-1-1990

Publication Title

Journal of Personal Selling and Sales Management

Volume

10

Issue

2

Number of Pages

1-15

Document Type

Article

Personal Identifier

scopus

DOI Link

https://doi.org/10.1080/08853134.1990.10753819

Socpus ID

0011688656 (Scopus)

Source API URL

https://api.elsevier.com/content/abstract/scopus_id/0011688656

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