Title
Four Components Of Effective Pricing
Abstract
Industrial firms tend to manage prices in a fairly reactive and piecemeal fashion, with a heavy reliance on formula-based methods. This article introduces the concept of a strategic pricing program (SPP) to price determination. The program consists of four components: price objectives, strategy, structure, and levels. Each component is explained, relationships among them are established, and the program then is linked to corporate strategy. © 1990.
Publication Date
1-1-1990
Publication Title
Industrial Marketing Management
Volume
19
Issue
4
Number of Pages
321-329
Document Type
Article
Personal Identifier
scopus
DOI Link
https://doi.org/10.1016/0019-8501(90)90004-F
Copyright Status
Unknown
Socpus ID
38249016310 (Scopus)
Source API URL
https://api.elsevier.com/content/abstract/scopus_id/38249016310
STARS Citation
Morris, Michael H. and Calantone, Roger G., "Four Components Of Effective Pricing" (1990). Scopus Export 1990s. 1570.
https://stars.library.ucf.edu/scopus1990/1570
