Title

Predictors of Student Academic Performance in the Introductory Marketing Course

Abstract

Student characteristics may affect academic performance, but little research exists on the determinants of student performance in undergraduate marketing courses. For a variety of reasons, this is an important issue to students, educators, administrators, and other constituents of institutions of higher education. Using OLS regression analysis on a sample of 349 undergraduate students of marketing in a public university, the model explains about 40% of a typical student's grade, and the results of this study show that a student's grade point average, academic origin, and employment commitments may be good predictors of student performance in this course.

Publication Date

5-1-1998

Publication Title

Journal of Education for Business

Volume

73

Issue

5

Number of Pages

302-306

Document Type

Article

Personal Identifier

scopus

DOI Link

https://doi.org/10.1080/08832329809601649

Socpus ID

0038898485 (Scopus)

Source API URL

https://api.elsevier.com/content/abstract/scopus_id/0038898485

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