Title

Economic Impact Of Cultural Events: The Case Of The Zora! Festival

Keywords

African American heritage; Cultural events; Economic impacts; Social Accounting Matrix

Abstract

In addition to their cultural and social values, cultural events have emerged as an instrument for tourism development, tourism seasonality expansion, city image improvement and boosting regional economies. By using a Social Accounting Matrix for Orange County, Florida, this study evaluates the economic impact of an event that highlights the folklore and cultural contribution of Zora Neale Hourston. Survey data from 1100 event participants were used to estimate the spending patterns of festival attendees. The two major contributions directly related to this study are (1) the use of a quantitative methodology that will put different policy options in perspective and (2) enabling researchers to study the impact of cultural events at three levels: direct, indirect and induced effects. © 2008 Taylor & Francis Group, LLC.

Publication Date

1-1-2008

Publication Title

Journal of Heritage Tourism

Volume

3

Issue

2

Number of Pages

121-137

Document Type

Article

Personal Identifier

scopus

DOI Link

https://doi.org/10.1080/17438730802138139

Socpus ID

84978331117 (Scopus)

Source API URL

https://api.elsevier.com/content/abstract/scopus_id/84978331117

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