Title

Successful Glocalization Practices: The Case Of Seiyu In Japan

Keywords

Culture; Globalization; Glocalization; Japan; Seiyu; Wal-Mart

Abstract

This analysis looks at how Wal-Mart in Japan - what the Japanese call Seiyu in their homeland - became successful after principles of glocalization theory were adopted. Glocalization implies that a large corporation like Wal-Mart must cater to local tastes and differences and show cultural flexibility in order to boost customer appeal. Wal-Mart's glocalization strategies in Japan revolve around four key themes: (1) cultural adjustment to Japanese-style stores, (2) cultural adjustment to Japanese consumer habits, (3) adjustment to Japanese-style merchandizing and operational systems, and (4) adjustment of work and employee practices. From this vantage point, an important premise of this analysis is that - "Wal-Martization" - Wal-Mart's blueprint of corporate culture, everyday low pricing, and intense pressure on suppliers - is not commonly accepted worldwide.

Publication Date

11-11-2009

Publication Title

Journal of Transnational Management

Volume

14

Issue

2

Number of Pages

155-176

Document Type

Review

Personal Identifier

scopus

DOI Link

https://doi.org/10.1080/15475770903028696

Socpus ID

70350754222 (Scopus)

Source API URL

https://api.elsevier.com/content/abstract/scopus_id/70350754222

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