Title

Friends To Grow And Foes To Know: Using A Stakeholder Matrix To Identify Management Strategies For Convention And Visitors Bureaus

Keywords

Convention and visitors bureaus; Destination marketing organizations; Resource dependency; Stakeholder

Abstract

Effective stakeholder management is essential in today's dynamic business environment, especially in the case of convention and visitors bureaus that are dependent upon destination stakeholder support for critical resources. This article uses the resource-dependency theory to propose a typology for strategically managing stakeholders using convention and visitors bureaus as a case example. Building on previous research, it offers a new focus and categorization using both control over resources and mission congruence to help executives strategically manage their stakeholders and achieve their mission. By analyzing how different stakeholders can be considered friends, foes, or neutrals, strategies are offered that convention and visitors bureaus, destination marketing organizations, and other organizations can use to manage multiple stakeholders. The framework presented also serves as a basis for empirical work with the potential to inform theory and practice. © Taylor & Francis Group, LLC.

Publication Date

7-1-2009

Publication Title

Journal of Convention and Event Tourism

Volume

10

Issue

3

Number of Pages

166-184

Document Type

Article

Personal Identifier

scopus

DOI Link

https://doi.org/10.1080/15470140903127176

Socpus ID

71049126598 (Scopus)

Source API URL

https://api.elsevier.com/content/abstract/scopus_id/71049126598

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