Title

Gratuitous Referrals: A Subset Of Visitor Search Activities And Decision Strategies At Destination For Travel-Related Services

Keywords

Gratuitous referrals; Visitor at-destination informational search; Visitor at-destination venue decisions; ‘local’ referrals

Abstract

The referral-seeking behavior of travelers at a given destination is undergoing greater scrutiny as businesses compete in increasingly competitive marketplaces. The phenomenon of at-destination venue search activity and decision processes utilized by visitors is predominantly an academic unknown. This study investigated a subset of the sources frequently utilized by visitors, referrals from local residents. The findings from two comparable studies indicate a broad section of the local community may be frequently relied upon for information as well as the venue decision for lodging, foodservice, and recreational and entertainment services at a destination. © 2005 by The Haworth Press, Inc. All rights reserved.

Publication Date

9-5-2005

Publication Title

Journal of Travel and Tourism Marketing

Volume

18

Issue

2

Number of Pages

39-52

Document Type

Article

Personal Identifier

scopus

DOI Link

https://doi.org/10.1300/J073v18n02_04

Socpus ID

33846299532 (Scopus)

Source API URL

https://api.elsevier.com/content/abstract/scopus_id/33846299532

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