Title

Locals’ Involvement In Travelers’ Informational Search And Venue Decision Strategies While At Destination

Keywords

Aatdestination decision making; Consumer decision processes; Gratuitous referrals; Visitor information search; Word-of-mouth marketing

Abstract

Visitors to a destination have varying motives, interests, and means in selecting specific venues for overnight accommodations and dining experiences as well as recreational and entertainment experiences. Information acquisition leading to critical venue decisions can be made at any or all journey pointspretrip, in-transit, and at-destination. Supported by past research, academic and practitioner, an explanatory model of at-destination search and decision strategies for travel-related services is discussed and partially tested. Travelers in general, and the adventuresome, risk averse, inexperienced, and disinclined decision makers in particular, may employ a common external search strategy, conferring with a perceived “expert” on the location and/or venue. The focus of this research is at-destination, visitor decision strategies that employ “local experts” for information acquisition and venue selection. © 2005 Taylor & Francis Group, LLC.

Publication Date

8-16-2005

Publication Title

Journal of Travel and Tourism Marketing

Volume

18

Issue

3

Number of Pages

11-22

Document Type

Article

Personal Identifier

scopus

DOI Link

https://doi.org/10.1300/J073v18n03_02

Socpus ID

43849101598 (Scopus)

Source API URL

https://api.elsevier.com/content/abstract/scopus_id/43849101598

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