Title

Group Sales And Marketing In Convention Hotels: Internet And Web Usage

Keywords

Hotel; Marketing; Sales; Technology; World wide web

Abstract

The goal of hotel sales and marketing is revenue generation. The methods employed by group sales and marketing professionals have evolved overtime to incorporate an array of technological innovations. The purpose of this research is to ascertain the perceptions that convention hotel sales and marketing professionals have about Internet and Web integration in the group sales process. The findings indicate that Internet and Web based marketing tools have become an integral part of hotel sales and marketing activities, though convention hotel managers do not necessarily attribute an increase in revenue to these activities. © 2005, Taylor & Francis Group, LLC. All rights reserved.

Publication Date

6-1-2005

Publication Title

Journal of Travel and Tourism Marketing

Volume

18

Issue

1

Number of Pages

67-77

Document Type

Article

Personal Identifier

scopus

DOI Link

https://doi.org/10.1300/J073v18n01_07

Socpus ID

84986068830 (Scopus)

Source API URL

https://api.elsevier.com/content/abstract/scopus_id/84986068830

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