Title

Cultural Impact On Internet Connectivity And Its Implication

Keywords

Culture; E-commerce; Internet

Abstract

This study investigates the impact of national culture on the Internet connectivity. The study finds that Feminine and Individualistic cultures positively influence the use of internet whereas Uncertainty Avoidance culture is negatively related to internet use. The research findings also corroborate the general beliefs that national culture can play a significant role in the transfer of technology. The results can provide a new and valuable information to international marketers who want to expand their business horizons through international e-commerce.

Publication Date

1-1-2001

Publication Title

Journal of Euromarketing

Volume

10

Issue

3

Number of Pages

5-22

Document Type

Article

Personal Identifier

scopus

DOI Link

https://doi.org/10.1300/J037v10n03_02

Socpus ID

0035573725 (Scopus)

Source API URL

https://api.elsevier.com/content/abstract/scopus_id/0035573725

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