Title

The Technology Adoption Life Cycle Attractor: Understanding The Dynamics Of High-Tech Markets

Keywords

Attractor; Chaos; Complexity; High-tech marketing; Strategy; Technology adoption life cycle

Abstract

Unlike more stable industries, high-tech firms must constantly be in a strategy development phase. These companies are in desperate need of assistance in strategy formulation. This paper introduces a quantitative (rather than subjective) approach to help high-tech firms to understand their position in the technology adoption life cycle using some of the principles and tools of Chaos and Complexity theories. This approach is demonstrated by using data sets of three case studies in the hard drive, microprocessor, and server high-tech industries. © 2004 Elsevier Inc. All rights reserved.

Publication Date

9-1-2004

Publication Title

Technological Forecasting and Social Change

Volume

71

Issue

7

Number of Pages

667-684

Document Type

Article

Personal Identifier

scopus

DOI Link

https://doi.org/10.1016/j.techfore.2004.01.008

Socpus ID

3242666827 (Scopus)

Source API URL

https://api.elsevier.com/content/abstract/scopus_id/3242666827

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