Title

The Role Of Roots In The Perception Of A Destination: An Exploratory Study On Sicily

Keywords

Ancestry; Destination perception; Sicily

Abstract

This study was conducted to determine the effect of ancestry on perception of Sicily as a tourist destination. Central Florida students’ perception of Sicily was explored using a combination of qualitative and quantitative design with a sample of 276 students. While all respondents perceived Sicily as a tourist destination rich in scenery, culture and sun, sand and sea opportunities, those students with Italian ancestors had a statistically more significant positive image of Sicily. [Article copies available for a fee from The Haworth Document Delivery Service: 1-800-HAWORTH. E-mail address: docdelivery@haworthpress.com Website: http://www. HaworthPress.com. © 2004 by The Haworth Press, Inc.

Publication Date

8-25-2004

Publication Title

Journal of Hospitality and Leisure Marketing

Volume

11

Issue

2-3

Number of Pages

19-29

Document Type

Article

Personal Identifier

scopus

DOI Link

https://doi.org/10.1300/J150v11n02_03

Socpus ID

77954599017 (Scopus)

Source API URL

https://api.elsevier.com/content/abstract/scopus_id/77954599017

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