Title

Revisiting Normative Influences On Impulsive Buying Behavior And An Extension To Compulsive Buying Behavior: A Case From South Korea

Keywords

Compulsive buying; Impulsive buying; Subjective norms

Abstract

Social norms and networks are important to understand consumer behavior. Here, we reexamine normative influences on impulsive buying (Rook and Fisher 1995) within a different cultural context, South Korea. Results of Study 1-with a general consumer sample from Soulh Korea, confirms prior findings in the United States that the relationship between buying impulsiveness and impulsive purchase decisions is moderated by subjective norms. Study 2 extends the concept of subjective norms to compulsive buying tendencies in South Korea. Our results show that a positive relationship between compulsive buying tendencies and compulsive buying decisions exists, but does not appear to be moderated by subjective norms. © 2006 by The Haworth Press, Inc. All rights reserved.

Publication Date

6-13-2006

Publication Title

Journal of International Consumer Marketing

Volume

18

Issue

3

Number of Pages

57-80

Document Type

Review

Personal Identifier

scopus

DOI Link

https://doi.org/10.1300/J046v18n03_04

Socpus ID

33746637562 (Scopus)

Source API URL

https://api.elsevier.com/content/abstract/scopus_id/33746637562

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